Featured work

Laptop screen showing a document checklist with red checkmark bubbles around, labeled "LIVE Full Service | Business."

TurboTax Extensions

Created and launched a tax extension filing process for small business owners, providing relief for unprepared filers that contributed to 40% of conversions.

KPBS website displayed on a laptop and smartphone, showing newsletter sign-up and local news sections, with the KPBS logo prominently in front.

KPBS Migration and Redesign

Led the UX strategy for a new CMS to be used by 400+ NPR member stations, streamlining newsroom workflows and tripling user engagement for KPBS.

Man in a workshop with industrial equipment and TurboTax Business logo overlay.

TurboTax Schedule K-1 Income Form

Created an automated K-1 delivery system that reduced manual work for small business owners and ensured secure, compliant sharing of tax documents.

Tablet screen displaying a dashboard with categories like Universes, Turfs, Assignments. Text overlay says 'Data for Social Good' with a blurred image of a smiling person in an orange vest and blue cap in the background.

Data for Social Good

Developed digital tools for political organizing, improving canvassing efficiency, and enabling data-driven decision-making for voter outreach programs.

Results I’ve delivered

25 Million in Revenue

Through driving the strategy and design execution of three products engaging 70,000+ users.

300% Sign up Increase

By redesigning a more prominent and intuitive widget for newsletter and donation sign-ups.

304 ITPY Boost

Boosted conversions by reducing time-on-task by 20+ minutes through a streamlined experience.