Hi, I’m Yesi—
a product designer who loves turning complexity into clarity.
My work lives at the intersection of emerging technology and human needs. It is grounded in empathy, elevated by strategy, and guided by the belief that good design can make life gentler.
Beyond craft, I bring strategic leadership, emotional acuity & the ability to steward multiple work streams forward with grace and structure.
I use systems thinking and a deep reverence for cross-functional collaboration to navigate ambiguity and create design solutions that are both scalable and resonate with simplifying daily life.
User Research (UXR)
I lead with curiosity—uncovering needs, behaviors, & pain points through qualitative and quantitative research to deliver insights that inform purposeful design.
Accessible Design
Design is only good if it’s good for everyone. I build inclusive experiences rooted in WCAG standards, using empathy and rigor to make digital spaces usable by all.
Technical Acumen
I collaborate confidently with engineers and data scientists, translating complexity into clarity and designing systems that balance innovation with feasibility.
Business Acumen
Design doesn’t live in a vacuum—
I align user needs with business goals, using data and product strategy to deliver outcomes that make sense for both.
AI & Emerging Tech
I explore how machine learning and AI can augment human decision-making or automate repetitive tasks, creating thoughtful, transparent experiences that evolve with user needs.
Cross-Functional Collaboration
I thrive in the messy middle—working closely with PMs, engineers, and researchers to align on vision, move with clarity, and ship thoughtful solutions.