Hi, I’m glad you’re here.

Let’s talk about product design.

Logo with text 'Data for Social Good' and a network-like design on the left.
KPBS logo in white letters on a black background
Intuit logo, white text on a black background.
QuickBooks logo with text and emblem.
TurboTax logo with checkmark
Logo with the text "TREW SPECIAL FX" in white on a black background.
"Aerobi" text with heart rate line and heart graphic in white on black background.
Illustration of a woman working on a laptop

I’m Yesi, a product designer focused on creating intuitive, data-backed experiences that simplify complexity and deliver measurable impact.

With expertise in UX strategy, systems thinking, and AI-integrated design, I craft seamless experiences that empower users, reduce friction, and enhance engagement.

Tools & Technologies

With a proven track record of successfully delivering impactful results, I leverage these technologies for research, design, and execution. 

Figma - Design & Prototype
UserTesting - Research
Maze User Testing
Atlassian - Issue Tracking
Amplitude - Data Science
Monday - Project Management

Featured work

Laptop screen displaying document sharing interface with red checkmarks.

TurboTax Extensions

Created and launched a tax extension filing process for small business owners, providing relief for unprepared filers that contributed to 40% of conversions

KPBS logo on a smartphone and laptop displaying the KPBS website, with a focus on local news and newsletter signup options.

KPBS Migration and Redesign

Led the UX strategy for a new CMS to be used by 400+ NPR member stations, streamlining newsroom workflows and tripling user engagement for KPBS.

Older man in a workshop setting with TurboTax Business logo overlay.

TurboTax Schedule K-1 Income Form

Created an automated K-1 delivery system that reduced manual work for small business owners and ensured secure, compliant sharing of tax documents.

A smiley person wearing an orange vest and blue cap is blurred in the background. In the foreground, there is a tablet displaying a dashboard with tabs labeled Universes, Turfs, Assignments, showing progress and descriptions of various projects. The text overlay reads "Data for Social Good."

Data for Social Good

Developed digital tools for political organizing, improving canvassing efficiency, and enabling data-driven decision-making for voter outreach programs.

Results I’ve delivered

25 Million in Revenue

Through driving the strategy and design execution of three new products, engaging 70,000+ users.

300% Sign up Increase

By redesigning a more prominent and intuitive widget for newsletter and donation sign-ups.

304 ITPY Boost

Boosted conversions by reducing time-on-task by 20+ minutes through a streamlined experience.