Hi, I’m Yesenia Gonzalez.

I’m a UX designer and UI artist in San Diego, California.

 

Scroll down to view my work.

  • TurboTax Business

    TurboTax is America’s No. 1 tax solution. In 2022 the company built out two new products within the franchise: TurboTax | Live Full Service Business and TurboTax | Live Assisted Business. This work involved creating two online digital tax solutions for Partnerships, S-corps, and Multi-Member LLCs, with each product centered around a specific customer mindset. Read about how we met the tax season start deadlines and more.

  • KPBS- UX designer, 2021-present

    kpbs

    UX Designer

    KPBS Public Media is non-profit journalism and digital content organization licensed to SDSU. In 2021 KPBS migrated its website to Brightspot Enterprise CMS in order to deepen collaboration with other NPR member stations. This work involved redesigning pages and content over a decade old.

  • Hoods Skate Co.- UX/UI Designer, 2021-present

    Hoods Skate Co.

    Brand Designer

    Hoods Skate Co. is a Southern California street-style clothing brand. They were launched in 2020 and then in 2021 realized they needed a new logo redesign and branded items. The final logo was a merge of the client's vision and a design that is able to be used for both digital products and branded clothing items.

  • Aerobi - UX researcher & designer, 2020-2021

    Aerobi

    UX Researcher

    Aerobi is a startup that wants to help users make the workout experience more entertaining through gamification. Aerobi keeps track of users’ fitness information such as duration of time, calories burned, and average heart rate. Read how we leveraged user research to create a competitive product.

  • Save - UX/UI Designer, 2020

    SAVE

    UX/UI Designer

    Save is a mobile finance application where you can view all of your financial data and build savings. The tools in the app are optimized to put you in control of your finances and give you the tools you need to grow your net worth. Save is your personal banker and financial advisor—right in the palm of your hand. Read the case study to discover how we researched the (somewhat voodoo) topic of personal finance habits.

  • Bikeology - UX Researcher, 2020

    Bikeology

    UX Researcher & Designer

    Bikeology sells bikes on their mobile-web experience. They needed to enhance their browsing and checkout experience to improve their product’s usability. By implementing a guest checkout and product comparison feature we improved the conversion from browse to checkout and increased revenue on the product’s mobile-web experience.

  • TREW Special FX- Brand Designer, 2020-2021

    TREW Special FX

    Brand Designer

    TREW Special FX is an animatronics, design, and fabrication shop all in one. Pop-up shops, and robots—yes, robots—are their specialty. A business that is driven primarily by word of mouth, the company strives to make an impression through merchandise as a means of marketing onsite. The company is currently undergoing a full revamp with its logo, branded merchandise, team uniforms, and website.

  • GramCity- UX/UI Designer, 2020

    GramCity

    UX Design Sprint

    GramCity is a new startup that wants to help people find the most Instagram-able locations to take a photo in any city. This was a one-week design sprint.