Gram City
Role: UI Designer, UX Researcher
For: Springboard Design Sprint
Date: August 2020
Type: One-Week Design Sprint
Overview: GramCity is a new startup that wants to help people find the most Instagram-able locations to take a photo in any city. They’ve brought me on board to run a design sprint to quickly test out a possible solution.
Problem: They want to integrate their new coordinate and location feature to be an extension of their current application. GramCity would also like to be a platform or space for users to create an active community of users to find and share their favorite locations.
USER MAP
CHOOSING THE MOST CRITICAL SCREEN
The most critical screen from this exercise appears to be the second screen that will showcase the areas nearby that are photogenic. This is because it will be the main point of the entire application, to help users find locations near them that are worthy of a photo-op. Therefore, this needs to be the most attractive page to entice users to keep coming back. It also needs to be easily accessible, so after typing in a location or sharing your location, it will be the second screen within the app. From here the user can choose among a variety of locations near them.