Overview

Aerobi is a virtual gym platform whose potential lies in the technology of its AI-powered software. This software allows one to see themselves working out at home on their TV or computer. The company’s technology allows for real-time feedback on form and performance for a truly immersive experience.

4 weeks. 3 deliverables.

The UX/UI team asked for all the brand information available to learn the target demographic as the CMO had not yet been brought on to the team. The company’s official website, official Instagram, and investor pitch deck were all received. Additionally, competitors’ investment and business strategies including target demographics were researched. After these were reviewed, all of the information was synthesized onto one sheet dubbed “About Aerobi” and the UX team stated objectives to the CEO.

Once that was approved as aligning with the company and user goals, we created “How Might We?” questions and personas. This was to ensure the CEO’s goals and target demographic were properly understood, these were also shared with the company’s representatives and approved before moving forward. As for the gamification, from our research, we concluded that gamification features can be broken down into six main categories:

1. Challenge

2. Collection

3. Goals

4. Feedback

5. Positive/Negative reinforcement

6. Competition

Since all work was conducted remotely Google Sheets and video chat were the main medium for communication. Our Google sheet began with six columns:

- type of questions

- the question itself

- responses available

- subtype (if available- such as type of gamification feature and so on)

- a column for notes

Ultimately the questions were broken down into demographics, visual questions, feedback on existing ideas, and questions regarding gamification features. The company had already conducted a previous survey regarding the demographics of those who work out at home. Therefore the UX team decided to keep this section shorter.

For the visual questions, we decided to create simple visuals regarding the representation of self, sizing, positioning, and feedback visualization. We also included a question about the architecture hierarchy design if users were to have the option to work out with friends. A total of twelve images were created, with each of the four visual questions having three images to choose between as answers.

Aerobi had ideas regarding what they want the application to be and the direction they might head in. These ideas were either written as yes or no questions, or they were open-ended. This section was for feedback and improvement, and to hear from the users in their own words.

Each type of gamification feature included a question in the survey. This was the longest portion of the survey and these questions were mainly multiple-choice or based on a scale system. Below are example questions:

After careful consideration we decided Typeform would be the host for our survey due to their ability to display images as answers and this was important to our survey. While the team did distribute the survey to our network of friends, we did involve a few other avenues for more reach. This included posting in subReddit forums, fitness Facebook groups, and Instagram stories. Again, this was logged into a distribution spreadsheet with notes to avoid double posting in the same groups. Overall, the survey was open for about four days.

Once the survey was completed by 65 users we decided this was enough information to synthesize from and incorporate into the wireframes. The main insights were written down and involved as we moved onto the wireframing.

Due to the time constraints surrounding the wireframes, Arora, and I decided to focus on three main screens. The chrome extension pop-up, the stats screen you see played after a video is completed by the user, and the landing page for users if they were to click on the Aerobi “home” button. To tackle this project, we created a design guide “on-the-fly” meaning it only included brand colors, font type, and sizes. This was because of the time constraint and because the company did not yet have a guide but it did have a logo, brand colors and ideas for the font. We also kept the spacing consistent between features.

I tackled the chrome extension pop-up while Arora handled the screen that pops up after you finish playing a video. We collaborated by sending our designs to each other afterward to ensure we stayed consistent with the design across all screens.

The landing page was the final screen, this one involved a bit more collaboration. How we did this was by communicating through a live drawing session, and working out the layout over a Facetime session. Arora had an overall better concept of the layout and it was decided we would use their layout ideas with a few minor adjustments, such as adding a header. Once we agreed to a plan and who would tackle which aspects we began to work on the design.

I produced the logo/profile header, and the featured fitness instructor section along with the simple thumbnails for videos. While Arora produced the fitness activity and monthly stats features, they also added a “most viewed” section. Once Arora completed her part, we both went live on Figma and reviewed the designs, making minor organic adjustments. Once we were satisfied with these designs were sent over to the remaining Aerobi team.

Overall, we exceeded the original goal, which was to simply create the survey. We went further with the distribution then synthesizing and applying the results to produce user-centric wireframes and designs. The company learned new insights about its potential demographic. Additionally, they received plenty of feedback on how to gamify their AI-powered software and what the user is looking for in a fitness chrome extension and application. In conclusion, the only thing I would have changed, if it were not for the time constraints, would have been to produce a second survey after the wireframing asking further questions about how users would like feedback on their form when using the software.